What is Trailing Twelve Month (TTM) Retention?
A methodology used to look at a full year worth of SaaS billing behavior in order to better understand customer retention.
Net Retention
The % a customer is billed 12 months after they signed up.
Gross Retention
The % a customer is billed 12 months after they signed up, excluding any upgrades or expansions.
Logo Retention
Whether or not a customer exists after 12 months.